Cloud servers from Neterra.Cloud
How did AdHash reduce its time delays for Bulgaria fourfold, and improve the overall speed of its ads?
AdHash is the world's first advertising product that allows advertisers and publishers to operate entirely with first-party data. This approach almost totally eliminates the losses associated with the so-called ad fraud and provides complete transparency in the process of showing adverts, leading to 20 times faster loading times. Furthermore it25 times lower commission and nearly 100 times less server requests required for serving advertising.
AdHash runs on a fully distributed architecture with each client hosting the platform on their own servers and having complete control over their data. The platform was launched for the first time on the Bulgarian market at the end of 2019. Every 45 days a new version is released, usually containing dozens of innovations and improvements related to either customer feedback or the company's product plan for launching additional services.
Before working with Neterra, AdHash used the services of one of the world's largest cloud service providers (CSPs) to host their ads worldwide and to process the databases that their customers want to be taken over by the AdHash Cloud service. The AdHash team observed delays in the range of 30-40 milliseconds for Bulgaria, which was inadmissible for their product, so they began looking for the fastest and most reliable solution for the Bulgarian market.
AdHash reviewed offers from many local and global providers. However, it proved to be that the global providers couldn’t offer a fast enough service due to their lack of data centers in Bulgaria, and so were quickly rejected.
"At the local level, Neterra won us over with its team - we received extremely accurate and useful advice on settings, expected consumption and the necessary hardware. And they completely coincided with reality since we have already started using the service. The team was the distinguishing factor in our choice; it was a pleasure for us to work together on this and we learned a lot,” said AdHash.