Buying all the professional equipment needed to set up the channel was beyond the client's budget.
Sysadmins to install and support the system on a 24/7 basis.
A further problem was getting the software for EPG creation and AD insertion. So was the lack of channel distribution.
A start-up operation like WNESS does not have the facilities of big players like the BBC and the Discovery Channel - studios, playout centres, technicians, satellite feeds.